Created by potrace 1.15, written by Peter Selinger 2001-2017
Design and print

Welcome Back (Branding)

We created the branding for the June 2020 reopening of Nottingham city after the lockdown.

What we did

We worked with Nottingham BID and Nottingham City Council to come up with a branding concept for the June 2020 reopening of the city after the first lockdown.


We re-imagined their green and grey ‘swoosh’, previously developed for the Nottingham Economic Recovery Unit, as a bright vibrant rainbow. We created a colour palette which included core colours from both organisations involved and transferred this branding to a range of printed citywide assets.


Assets were spread far and wide across the city and county and included:

  • banners
  • window vinyls
  • bin stickers
  • CIP displays
  • flyers
  • magazine covers
  • And more


This was all done by remote consultation workshops with a range of partners and stakeholders, to create a unified design on a tight deadline.